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Vandan Jain
Vandan Jain

67 Followers

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Jul 5, 2020

Rethinking marketing for the new B2B buying journey

COVID-19 has shaken up the world. It has disrupted businesses, impacted economies, and changed the buying behavior within weeks. With no physical interaction possible, businesses had to quickly move their operations online. The pace of this move towards digital was aptly captured by Microsoft’s CEO when he said, “We have…

B2b Marketing

3 min read

Rethinking marketing for the new B2B buying journey
Rethinking marketing for the new B2B buying journey
B2b Marketing

3 min read


Apr 5, 2020

Book Notes: Fanatical Prospecting

Author Details Author Name: Jeb Blount Author Bio: Jeb Blount is the bestselling author of ten books and among the world’s most respected thought leaders on sales, leadership, and customer experience. …

B2b Sales

12 min read

Book Notes: Fanatical Prospecting
Book Notes: Fanatical Prospecting
B2b Sales

12 min read


Mar 24, 2020

Book Notes: Driving Demand — Transforming B2B marketing to meet the needs of the modern buyer

Author Details Author Name: Carlos Hidalgo Author Bio: Carlos Hidalgo is a 25-year business veteran. Over the span of the last two-plus decades, he has held corporate roles, started his own entrepreneurial ventures, and served in non-profits. …

B2b Marketing

10 min read

Book Notes — Transforming B2B marketing to meet the needs of the modern buyer
Book Notes — Transforming B2B marketing to meet the needs of the modern buyer
B2b Marketing

10 min read


Mar 9, 2020

Book Notes: The Hidden Wealth of Customers

Author Details Author Name: Bill Lee Author Bio: Bill Lee is President of Lee Consulting Group. He is also CEO of the Customer Strategy Group, which organizes industry-leading conferences, including the Summit on Customer Engagement, Customer Reference Forum, Summit on Customer Communities, and CAB Exchange Summit. For eight years his organizations have…

B2b Marketing

7 min read

Book Notes: The Hidden Wealth of Customers
Book Notes: The Hidden Wealth of Customers
B2b Marketing

7 min read


Dec 2, 2018

LinkedIn Marketing Best Practices — Defined by its Audience Behaviour

LinkedIn is the largest professional network, having an audience base of nearly 600 Million influential, affluent and educated people. These professionals consider it to be their source for driving professional growth. They come to LinkedIn to learn, share and get inspired by connecting with people and engaging with relevant content. …

Linkedin Marketing

5 min read

LinkedIn Marketing Best Practices — Defined by its Audience Behaviour
LinkedIn Marketing Best Practices — Defined by its Audience Behaviour
Linkedin Marketing

5 min read


Aug 26, 2018

Advertising to Kids? Here is What You Need to Know About Different Channels

Marketers love kids. Period According to Statista, Global Ad Spend on Kids is forecast to grow to $4.2 Billion by 2019 In addition to their own consumption requirements, they influence their parent’s buying decisions on automobiles, clothes, family trips and dinner places. So, what is the behaviour of kids across…

Advertisement

7 min read

Advertising to Kids? Here is What You Need to Know About Different Channels
Advertising to Kids? Here is What You Need to Know About Different Channels
Advertisement

7 min read


Oct 29, 2017

Location Based Offers: The next frontier for consumer banks

The proliferation of mobile devices coupled with increased advancements in technologies has brought with it a host of new challenges for the banks. They are grappling with more competition from other banking and non-banking institutions, low profitability due to increased commoditization and decreased customer loyalty. According to a recent EY…

Banking Technology

3 min read

Location Based Offers: The next frontier for consumer banks
Location Based Offers: The next frontier for consumer banks
Banking Technology

3 min read


Sep 29, 2017

A Tribute to MS Office

While the world talks about the Facebooks and the Whatsapps of the world and how they have completely hooked us to our phones, there is something, the presence of which has gone unnoticed. …

Microsoft

2 min read

A Tribute to MS Office
A Tribute to MS Office
Microsoft

2 min read


Sep 8, 2017

How Field Service Agents can become your next Sales People

When we think about field service, we probably start envisioning hard hats, safety glasses and leather tool belts surrounded by industrial machines. That is how it probably looked for a long time with field service agents involved in lots of manual processes, reacting to broken equipment and bearing the traditional…

Internet Of Things

5 min read

How Field Service Agents can become your next Sales People
How Field Service Agents can become your next Sales People
Internet Of Things

5 min read


Jul 15, 2017

Re-Imagining Customer Service in this Connected World

The service landscape is going through a tremendous shift. We are more connected, informed, and empowered than ever before. The immediate effect of this change? Service expectations are rising; We expect companies to be just as connected as we are. …

Customer Experience

4 min read

Re-Imagining Customer Service in this Connected World
Re-Imagining Customer Service in this Connected World
Customer Experience

4 min read

Vandan Jain

Vandan Jain

67 Followers

Co-founder at HSV Digital

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