Winning with co-sellingThe economic downturn is reflecting in the technology industry as well. The budgets are down and enterprise software deals are taking…Jul 20, 2023Jul 20, 2023
Rethinking marketing for the new B2B buying journeyCOVID-19 has shaken up the world. It has disrupted businesses, impacted economies, and changed the buying behavior within weeks. With no…Jul 5, 2020Jul 5, 2020
Book Notes — Transforming B2B marketing to meet the needs of the modern buyerAuthor DetailsMar 24, 2020Mar 24, 2020
LinkedIn Marketing Best Practices — Defined by its Audience BehaviourLinkedIn is the largest professional network, having an audience base of nearly 600 Million influential, affluent and educated people…Dec 2, 2018Dec 2, 2018
Advertising to Kids? Here is What You Need to Know About Different ChannelsMarketers love kids. PeriodAug 26, 2018Aug 26, 2018
Location Based Offers: The next frontier for consumer banksThe proliferation of mobile devices coupled with increased advancements in technologies has brought with it a host of new challenges for…Oct 29, 20171Oct 29, 20171
A Tribute to MS OfficeWhile the world talks about the Facebooks and the Whatsapps of the world and how they have completely hooked us to our phones, there is…Sep 29, 20172Sep 29, 20172
How Field Service Agents can become your next Sales PeopleWhen we think about field service, we probably start envisioning hard hats, safety glasses and leather tool belts surrounded by industrial…Sep 8, 2017Sep 8, 2017
Re-Imagining Customer Service in this Connected WorldThe service landscape is going through a tremendous shift. We are more connected, informed, and empowered than ever before.Jul 15, 2017Jul 15, 2017
How this service is solving organizations’ top cloud adoption challenges“The forces of Cloud, big data/relevant products, mobile and social, are advancing human progress more quickly and more fundamentally than…Jul 13, 2017Jul 13, 2017
Changing Mobility Landscape and How to use it to your advantage“We do not live in a Mobile First World. We live in a Mobile-Only world.”Jul 8, 2017Jul 8, 2017
Changing Security Landscape and an IT Giant’s Security Story“There is no need to penetrate a network when one can breach the people who run it.”Jul 1, 2017Jul 1, 2017
